La création publicitaire est l’un des points forts de la pédagogie de SUP de PUB dont un grand nombre d’anciens élèves sont régulièrement primés dans les concours nationaux. Un 3e cycle d’études de création publicitaire entre Paris et Londres vous apportera une expérience inestimable des divers procédés créatifs utilisés dans les sociétés internationales.
Ce Master explore les multiples interactions entre la publicité, la conception rédaction, le team créatif et le design en utilisant des médias tels que l’affichage, la presse, la radio, le digital, le 360 degrés.

| Programme (durée minimale de 350 heures) |
| U1 - Courses in Paris |
| International Marketing Communication |
| International Creativity |
| Brand Marketing |
| English |
| Corporate Creativity |
| How to manage in London? |
| TOEFL Training |
| The Creative Brief Workshop |
| Innovative Thinking |
| Creativity in Design |
| Sponsored Publications and Added Value |
| Book and Portfolio |
| Competition |
| U2 - Training program in London |
| Typography and Print methods |
| Photography: Time and Image |
| Book Design |
| Word & Image |
| U3 - Specific Artscom courses |
| Presentation Skills |
| Creative Thinking |
| Copywriting |
| Visit to Agency Brand Union |
| Art Direction |
| Forming an Effective Creative Team |
| U4 - Private class |
| PG Cert Visual Communication |
Phil WOODFORDStudied Sociology at the London School of Economics before pursuing a career in Marketing and Advertising.
A former Agency Creative Director, he still works freelance as a copywriter while also undertaking a number of corporate training assignments.
Phil is an Associate Lecturer at University of the Arts London (UAL) and acts as a mentor to students on the New Creative Ventures course in entrepreneurship, jointly sponsored by UAL and London Business School.
He also teaches marketing and advertising at Birkbeck College, University of London and sits on the Chartered Institute of Marketing's Faculty of Course Directors.
His blog on advertising creativity can be found at www.108thstreet.co.uk
|
Paris
Lyon
Londres
|
|
Candidature en ligne Téléchargez notre brochure Frais de scolarité |
|
|
||
Sup de Pub
est la Grande École de Communication et de Marketing du Groupe INSEEC. Formations spécialisées en communication publicité niveau BTS, Bachelor et Master.
Découvrez les écoles et programmes du Groupe INSEEC :
INSEEC Business School
-
Masters & MBA INSEEC
-
ECE École de Commerce Européenne
-
MBA Institute
-
Paris International Business School
-
CEFIRE-Paris
-
Sup de Pub
-
Masters Communication
-
BIWI Bordeaux International Wine Institute
-
Sup Santé
-
Sup Social
-
Concours PASS
Crédits Design :
MWP Interactive / Groupe INSEEC
-
Crédits techniques & Développement :
Ugocom / Groupe INSEEC
-
Crédits Photos :
Dominique Le Lann / INSEEC / Fotolia